About Catenary

Built from inside dealership operations.

Daniel Kim built Catenary while running operations for a 16-rooftop group. That group is the proving ground; the platform is designed for any dealership that wants to own the work between its systems.

The platform works against live store records, real permissions and month-end definitions. Each dealer group keeps its data layer, code and operating knowledge.

Daniel Kim, founder of Catenary and Director of Operations at Barnes Crossing Auto Group
Daniel Kim
Director of Operations · Barnes Crossing Auto Group
16rooftops operated
4states supported
15systems in the stack
10+ yearsbuilding in automotive

Operating perspective

The code is the easy part. The operating rule is the product.

A useful dealership system still needs clean records, an accountable definition, the right access and a place in the day's work.

Daniel previously founded automotive marketing-cloud company Orbee, served as COO at Carmigo, and worked with automotive companies at Bain & Company. Catenary brings that technology experience back to the store floor.

01

Name the operating rule

Define the source of truth, responsible user, allowed action and recorded outcome.

02

Put it in the work

The product belongs where the decision happens, with the evidence and exceptions visible.

03

Keep the operating asset

The dealer owns the data layer, code and definitions that make each later module faster.

The operating thesis

Daniel Kim · Director of Operations, Barnes Crossing Auto Group

"Don't rent the reality. Own it."

Settle the customer, vehicle, store and outcome once. Then run every product from the same record.

See where the platform fits.

Bring one operating problem and the systems that currently hold its records.

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